Case Studies

Look at some of our recent results

We keep saying it, but we're results driven and we like to build long-term partnerships with our clients. Most of the clients below have been on board with us for over 12 months and this is just a sample of some of the results we can achieve.

Sentinel Security & Technology Group

New Site & Google Ads Management

SSTG have been giving Canberra families the best in security, safety & technology for over 20 years. They specialise in Crimsafe security screens and security solutions for Canberra homes and businesses. They engaged PupDigital in June 2023 to redesign their outdated website. They required a modern website with a fresh look and feel for their brand. We worked closely with them to achieve a new site that represented their product offering and their strong brand values.


In October 2023 we commenced management of their existing Google Ads campaigns. After conducting a comprehensive audit there were gaps within the campaign set up, including no conversion data which was affecting delivery of the campaigns. After coming on board we immediately set up conversion tracking, optimising ad groups, keywords, ads and extensions. We have been able to achieve a strong conversion rate within the first 30 days and looking forward to ongoing optimisation and strong results.


More in depth Case study here

10.84%

conversion rate in the first 30 days

22

conversions in the first 30 days

142%

increase in conversions in 2nd fortnight compared to first fortnight of management

Trippi Travel Insurance

Google Ads & Web Design

Trippi is an Australian-owned and operated travel insurance provider offering their customers customised travel insurance plans based on exactly what they need, so they save money on insurance and have more to spend on their holiday.


They engaged PupDigital to create an informative landing page site that showcases their unique selling points and benefits. The whole landing page is designed to get users to click on the “Get A Quote” button. Overall the site had a 9% conversion rate in the first six weeks.


With a print and offline campaign underway, they also engaged us to deploy a multi-channel Google Ads Campaign strategy. We implemented a range of display and search campaigns and have achieved incredible results with an average conversion rate of 8.51% for the first month, including 49% conversions in the main search campaign.

49.81%

conversion rate for travel insurance based searches in the first 30 days

5,449,779

impressions in the first 30 days

3.43%

conversion rate for display campaigns in the first 30 days

Ideal Stairlifts

Long-Term Google Ads Management

Ideal Stairlifts is Australia's go-to supplier for stairlifts. With over 20 years of experience, they can understand their customer's needs and recommend the best solution for them. We have been working with Ideal Stairlifts since 2020 managing their Google Ad campaigns.


We have adapted our strategy over the years to align with Google's ever-changing platform. We are pleased to have experienced an immediate improvement in their conversion rates within the first three months of management, and seeing improvements year on year.


Our campaigns have generated over 23,000 clicks to their site and over 1,100 conversions.


More in depth Case study here

4.19%

conversion rate in the first 3 months of management

58.76

increase in conversion rate in the first 3 months of management

23%

increase in conversions in 2022 compared to 2021

Little Sprout

Google Ads & Facebook Ads Management
For e-commerce Toy Store

Little Sprout is a Canberra-based toy store with both an e-commerce and bricks and mortar presence. Their objective was to increase the e-commerce store's revenue through a comprehensive paid advertising strategy.


We reviewed their previous campaigns' performance and devised a strategy that leveraged prior success, whilst also incorporating new features and campaign types to get the best results.


Through Google Search, Google Shopping, Google Dynamic Remarketing, and Facebook Advertising campaigns we have been able to achieve consistent strong results.

5.56

Google Ads return on ad spend in the first 3 months

1.98%

Google Ads conversion rate in the first 3 months of management

4.54

Facebook Ads return on ad spend in the first 3 months of management

Sparrow Real Estate

Ongoing Web and Paid Ads support

Sparrow Real Estate is Brisbane's premier low-commission real estate agency. Their down to earth approach makes them the ideal choice for any wary seller. We have supported Sparrow Real Estate's web and marketing since 2018 where we rebuilt their website and began management of their Google Ads campaigns.


In 2020, we introduced Facebook Advertising to assist with brand awareness in the local community, and combined with our Google Ads management we saw an overall increase in web traffic, conversion rates and enquiry - all amidst the COVID-19 pandemic unfolding for the majority of the year.

349%

increase in Google Ads conversion rates in 2022 compared to 2021

41%

increase in website traffic in 2022 compared to 2021

3.51%

Google Ads conversion rate in 2022

Little Snapbacks

Record Breaking Facebook Ad campaigns

Little Snapbacks specialise in premium quality customisable snapback hats for kids from four months old to adults. Their objective was to increase ecommerce sales for the key buying periods of Father's Day and Christmas.


We devised a strategy based on new customer acquisition and remarketing to existing audiences. We leveraged existing customer data to create lookalike audiences to help enhance performance.


Each campaign we ran was extremely successful, with record breaking orders achieved in our most recent Father's Day campaign for 2022.

$6.21

Cost per purchase in 2022 Father's Day Campaign

16.51

Average return on ad spend in 2022 Father's Day Campaign

420%

Increase in website conversions during campaign period compared to previous period

Hyde & Seek

Facebook Ads Management For Ecommerce Store

Hyde & Seek is a Victoria-based ecommerce store that supplies high-quality food-grade silicone baby products. Prior to our engagement, they experienced strong organic growth, and wanted to leverage the power of paid marketing to scale their existing success.


We devised a strategy leveraging two main objectives to attract new customers and increase sales. We experienced very strong ROAS rates within the first month and over time we have experimented with various ad formats and campaign types to scale the campaigns' performance.


8.06

Return on Ad Spend in the first month of management

5.14

Return on Ad Spend in the first six months of management

38

Purchases in the first week of management

The Build & Design Centre

Integrated Digital Marketing For In-Store Visits

The Build and Design Centre is a world-class facility showcasing the best brands and products in the building industry.  Their primary objective was to increase in-store visits to their Brisbane showroom.

In order to achieve this we developed an integrated digital marketing strategy encompassing social media content, social media engagement, Google Ads (including YouTube Ads) and Facebook Ads.

In the first three months we've been able to almost double their web traffic, generate huge reach and engagement across Facebook, Instagram and Pinterest and bring in a steady flow of enquiries through to the centre.
1.56%
Conversion rate across all Search, Display, Video and Smart campaigns in Google Ads
93.18%
Increase in website visitors in the first 3 months.
65%
Increase in Instagram followers in the first 3 months

Heat On Electrical

New Web Build & Google Ads Management

Heat On Electrical is a Brisbane-based family-owned electrical company that has been operating since 1987. Their objective was to build a strong lead generation strategy to contribute to their growth phase.


In order to achieve this, we built a conversion optimised website and implemented a strong Google Ads campaign.


In the first four months of working together, they have experienced a 53% increase in organic traffic, a 3.5% conversion rate for site visitors submitting an online enquiry and a 6.5% click to call conversion rate. Our Google Ads campaigns have experienced a 4.96% conversion rate.

4.96%

Conversion rate across Google Ads campaigns in the first four months

53%

Increase in organic web visitors in the first four months

6.5%

Click to call conversion rate for all visitors in the first four months

CAAMA Music

Facebook Ads to Increase Awareness & Engagement for Aboriginal Australian Music Label

CAAMA Music has been working with Aboriginal Artists for over 40 years providing artist mentoring and quality music label services. Their objectives vary depending on the artist, however most campaign types are around increasing awareness of artists by promotion of new songs, albums and music videos.


Over the last ten months we have managed over 14 campaigns for CAAMA Music and their artists with strong results for each.

2,246

post engagements for a one-week teaser campaign using image ad format

2,602

landing page views for seven-week digital album release campaign using streaming URL as landing page.

$0.09

per engagement for a one-week teaser campaign

Patient Zero

A Comprehensive PPC, Social & Web Strategy.

Patient Zero is a Brisbane-based company who helps their clients achieve business outcomes through the use of software development teams and consulting. Our objectives were to increase social presence on LinkedIn, generate leads, and improve website user experience. We've helped with publishing consistent social content, an optimised Google Ads campaign, SEO optimised blog content and a new website design. 


During our time working with Patient Zero, we've achieved a consistent flow of quality leads, web traffic, a steady increase in LinkedIn followers and improved their organic search rankings.

323%

increase in LinkedIn followers in 12 months

+314%

increase in Organic Google rankings within 3 weeks of new website launch

7142:1

return on ad spend achieved in our Google Ads campaigns in the first 12 months

IRVRSBL

Facebook Ads Management For Apparel Ecommerce Store

IRVRSBL is a Melbourne-based ecommerce store the sources and supplies vintage designer clothing and accessories. We have worked with IRVRSBL for over 12 months providing Facebook Ads Management services.


We have successfully targeted local Australian and international audiences. Over the past 12 months, we have overcome challenges that arose during the US Election and Black Lives Matters protests. We saw a dip in performance but within a month we were able to recalibrate our campaigns and get back to a strong ROAS.

444

e-commerce purchases from Facebook Ads in the first 12 months

+22%

improvement in ROAS between the first three and six months

6.9

return on ad spend for Facebook Ads Campaigns in the first three months

Fixarim

Google Ads Management With Immediate Results

Fixarim is a mobile rim repair company servicing the wider Brisbane and Sunshine Coast regions.  When they first approached us, they had been running Google Ads campaigns for over a year.  Their campaigns were generating lots of cheap traffic, but it was mostly irrelevant and resulting in over 75% bounce rates on their site. 

During their onboarding, we analysed campaign data and rebuilt the campaigns to best-practice.  The rebuild, along with our ongoing optimisation and management resulted in a 141% increase in the first 30 days and consistent, strong results each month thereafter. 

We are extremely pleased with the results we have achieved so far and look forward to contributing to the continued success of Fixarim.
141%
increase in Google Ads conversions in the first 30 days

7.85%

average conversion rate over the first 13 months of management

48%
decrease in cost per conversion in the first 30 days

Designer Bums

PPC Strategy For E-Commerce Sales

Designer Bums is an Australian online retailer who is the original home of eco-friendly designer cloth nappies. They offer a range of limited edition prints on nappies and baby accessories.

We have been managing Designer Bums Google Ads and Facebook Ads for over 12 months.   Their Google Ads campaign is focused on consistent traffic flow to the site, capturing new site traffic and converting sales.  Their Facebook Ads campaign is focused on capturing the interest of new audiences, converting traffic into sales with dynamic remarketing ads playing a strong role in our success.

Our ads have generated over 3,469 sales in the last 12 months across both platforms.
31.90
Facebook Ads return on ad spend in the last 12 months
1.23%
Conversion rate with our Google Ads campaign over the last 12 months
3,469
Purchases generated by Facebook Ads and Google Ads

Later Gator

A Structured Facebook Ads Sale For An E-Commerce Retailer

Later Gator is one of the first online department stores to offer a unique Shop-Now-Pay-Later experience.  We worked with Later Gator for over 12 months on a structured Facebook Ad campaign strategy in order to increase web store sales and attract customers at each stage of their shopping journey.

We created campaigns to increase brand awareness through video ads, generate leads, drive sales and retarget site-visitors.  During the course of the management, we tested a variety of strategies to see which would generate the best results.

In the last 12 months. we've generated over 6,429 purchases, a cost per purchase of $8.55 and a ROAS of 20.06.
6,429
E-commerce purchases in the last 12 months
$8.55
average cost per purchase over the last 12 months
20:1
Return on ad spend over the last 12 months.

Learn To Paint Course*

An Evergreen E-Learning Course Campaign

Our client released their first e-learning course to market in 2016 via the Thinkific platform. During the initial product launch they had experienced over $100K in revenue, however after the launch they suffered from a sales slump that had lasted several months.

We developed and project managed the sales and marketing strategy end-to-end for this e-learning course.  We utilised lead magnets, lead nurture sequences via email marketing, Facebook Ads and strongly converting landing pages to achieve a steady flow of leads and sales.

In total we achieved over 2,000 leads with an 44% opt-in rate in a three month campaign period, 72 enrollments, over $21,000 in revenue and 552% ROAS.

*for privacy reasons the client's name is undisclosed
44%
Opt-In Rate to lead magnet landing page and Facebook advertising campaign
552%
ROAS from comprehensive Facebook Advertising Campaign Strategy
$21,037
Revenue from 72 enrollments into e-learning course
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