The goal of every business when they go into Facebook Advertising is to convert and engage with their audience, ultimately selling their product or service. Facebook is a great way to access potential customers with thousands of options for ad targeting, it can be so overwhelming when you’re starting out!
However, if you are able to master your target audiences, your products or services will be accessible to motivated audiences and you’re more likely to turn them into customers. So to get that ball rolling here are the best custom audiences to use when promoting your business…
1. Stay front of mind with your previous customers!
Previous customers of yours have entered their details into your database, giving you an opportunity to re-target them. This can be added into your audiences by creating a custom audience and then select customer list. By using this information, it will keep you front of mind for the next time they need something similar to what they bought. You can even target postcode, age, those who bought more expensive product or service, and so much more using your customer data. You can be as specific or generic as you want depending on your desired outcome but remember specificity is the best way to get value out of your marketing spend.
2. Pixel Please!
Pixel = magic data! By putting a Facebook Pixel on your website, you will be able to target those potential customers, who visited your website, again through Facebook advertising. Again you can be as specific as you like and target only visitors in the last 30 days, 60 days, or 180 days.
3. Re-engaging that engagement
Basically, when you have a Facebook page, you want to make sure that the content you are producing is creating some hype. Are people commenting? Are they clicking through to your website from your post? Or are you enlightening people with information that not everybody knows? Once you have some informative, value adding and interesting or fun content on your page, people will start to engage with your page, whether that’s in visiting your page, liking the page or the post, tagging their friend in it, or commenting on it. At the end of the day, people like to be involved in something and be a part of a conversation so always try to start conversations with your customers. Once you’ve done that, you can retarget those people with a Facebook Engagement custom audience.
4. Video star
Get creative and make some videos! Even if it’s just a slideshow of your products, customers (and Facebook) love a good video. Once you have a few, a video engagement audience is a powerful audience to create. You can create it based on how long people watched your Facebook videos and FB lives for. Depending on how big you want your audience to be, you can make it based on 3 second views, or 10 second views.
Once you have a decent variety of custom audiences to experiment with, you can then select a lookalike option for all of those custom audiences. This is a great way to mirror your audiences as Facebook takes the information from your audiences and finds audiences that are very similar. Facebook will find the top 1%-10% of users that have similar traits in your specified country. This is a great way to get in front of new customers.
Facebook ads are a fantastic way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. There is no other platform like it that gives you the most value for your marketing budget, but only if you know how to utilise your target audiences. By fine tuning your audiences, you will be able to secure sales, create a loyal following, increase exposure and brand awareness for your business. These are just a few tips from the team here at PupDigital, but if you would like to discuss it more at length, feel free to contact us – we are here to help!