Learn why mobile-friendly web design is crucial. Discover key elements, common challenges, and their impact on SEO and user experience.

Discover essential SEO strategies to enhance your blog’s visibility and engage more readers effectively.

Learn essential tips to boost ROI via Google Ads. Select keywords, write great ad copy, and adjust campaigns.

Unlock the full potential of LinkedIn Ads for B2B marketing in 2024. Learn how to create, optimise, and measure effective LinkedIn campaigns.

Discover how Bing Ads can revolutionise your marketing strategy and enhance your business performance in 2024.

Improve your website by avoiding these common web design mistakes. Learn tips on content, mobile responsiveness, SEO, and navigation.

Auto Partnered Solutions, an Australian-based Automotive consultancy, engaged us, a small yet highly skilled digital marketing agency, to manage their client’s Google Ads and Meta Ads campaigns.Their client is USA’s largest independent automotive recycler with one of the largest inventories of used auto parts in the eastern United States. With a significant monthly ad spend of ~$13,000 USD, we effectively managed a complex campaign structure across both Google Ads and Meta Ads platforms.

Learn how user-friendly design can increase your website's customer retention in 2024, featuring key strategies and tips.

Discover the top digital marketing trends of 2024. Learn about AI, voice search, personalised experiences, and video content for better engagement.

Discover how targeted digital advertising can elevate your ROI. Explore key strategies and tools in our latest guide.

Discover how LinkedIn Ads can boost your small business. Learn strategies for effective campaigns and measuring success.

Discover why Bing Ads are a valuable tool for increasing your business visibility and how you can effectively manage campaigns for better ROI.

Discover how Google Ads can help grow your business in 2024 with our comprehensive guide. Learn setup tips, advanced strategies, and how to measure success.

Discover why mobile optimisation is crucial for your business website in 2024, enhancing user engagement and site efficiency.

Discover how Google Ads PPC can enhance your web traffic. Learn the key benefits, setup guide, and optimisation tips.

Learn how innovative web design can fundamentally enhance your brand’s success and visibility online. Contact PupDigital now.

Discover how Meta Ads can transform your marketing and increase engagement with targeted, effective campaigns in 2024.

The ability to craft and execute a multifaceted digital ad campaign that resonates across cultures and platforms is a testament to an agency's prowess. For PupDigital, the third consecutive collaboration with the International Neuroendocrine Cancer Alliance (INCA) for NET Cancer Day underscored our expertise in creating impactful, global digital campaigns.

Discover key web design principles to captivate and engage users, straight from our expert digital team.

Introduced by Google nearly three years ago, AR beauty features have significantly altered the online shopping landscape. These tools have become a beacon for consumers seeking confidence in their beauty product selections.

Discover how AI and innovative ad formats can transform your digital advertising strategy for maximum ROI.

The advent of AI technology is set to bring significant shifts in how businesses operate, particularly with Google’s recent announcement about its new AI model, Gemini. This powerful model will be integrated into Google's search engine, fundamentally altering the way users receive information. Instead of clicking through links, users will get answers directly from Google's AI at the top of the search results page.

Discover the advantages of digital paid advertising for Canberra businesses. Learn how Google Ads, Meta Ads, and LinkedIn Ads can drive immediate results, enhance brand awareness, and provide precise audience targeting for higher ROI. Explore how paid ads can propel your business to new heights in the digital landscape.

Master LinkedIn advertising in 2024 with essential strategies to target audiences and optimise campaigns effectively.

Gifts & Keepsakes is renowned as Australia's preferred online destination for personalised gifts and keepsakes, building on the success of its sister company, The Christmas Cart. The company excels in offering products that not only celebrate but also commemorate life's special moments. With an array of gifts that can be personalised, the store ensures each item is as unique as the recipient, offering direct delivery with options for beautifully wrapped gifts and hand-written cards.

Discover the differences between Google Ads and Meta Ads to decide which advertising platform is best suited for your business. Learn the pros and cons of both platforms to enhance your digital marketing strategy with Pup Digital.

The digital shopping landscape is on the cusp of a revolutionary change, with 3D modelling and Augmented Reality (AR) poised to transform how Australian consumers interact with products online. While currently exclusive to the US market, these innovative features, available through Google Merchant Center Classic and Google Merchant Center Next, offer a glimpse into a future where online shopping is more immersive and informative.

Adopting enhanced conversions is a strategic move for Canberra-based businesses aiming to refine their Google Ads campaigns. Whether you're focused on tracking online events or understanding the offline impact of your online activities, enhanced conversions provide a robust framework for measuring and optimising your Google Ads campaigns. By leveraging secure, privacy-conscious methods to utilise first-party data, Google's enhanced conversions offer a forward-thinking solution for businesses navigating the complexities of the digital advertising landscape.

In today's vast digital landscape, businesses in Canberra and across Australia are constantly seeking innovative ways to connect with their target audiences. One such emerging and highly effective medium is podcast advertising.

Google is discontinuing its free Google Business Profile website feature on March 1, affecting many Australian small businesses.These businesses need to migrate their websites to alternative platforms before this date to maintain their online presence.

In the dynamic world of digital marketing, precision and strategic decision-making can make all the difference, especially for local businesses. AGA Air Conditioning, a Canberra-based air conditioning installation service, experienced this firsthand when they partnered with us as their digital marketing agency in July 2023. The focus of our collaboration: leveraging the power of Google Ads to drive targeted leads and conversions.

A bold move, Meta CEO Mark Zuckerberg recently announced the company's commitment to building open-source artificial general intelligence (AGI). This move has far-reaching implications, particularly for small businesses, as Meta aims to make powerful AI systems accessible to everyone online. Let's delve into the details of Meta's groundbreaking announcements and explore how this shift towards open-source AGI could impact the landscape for small businesses.

In the ever-expanding realm of digital marketing, Google Ads stands out as a powerhouse, offering a myriad of campaign types to cater to diverse business goals. From increasing brand awareness to driving sales, Google Ads provides a versatile toolkit for advertisers. Let's dive into the intricacies of the different Google Ads campaign types, understanding their unique features and when to deploy each for optimal results.

In the heart of Canberra, where safety, security, and technology converge, Sentinel Security & Technology Group (SSTG) has been a steadfast guardian for over two decades. Specialising in providing top-tier security solutions, especially renowned for their Crimsafe security screens, SSTG has become synonymous with safeguarding Canberra homes and businesses. In June 2023, SSTG embarked on a transformative journey with PupDigital, seeking not only a digital facelift but also a strategic overhaul of their online presence.

Embarking on a journey with Trippi, an Australian travel insurance provider, PupDigital set out to not only create its online presence but also elevate their reach through a robust Google Ads management strategy. Trippi's commitment to offering tailored travel insurance plans aligned seamlessly with our expertise, leading to the creation of an informative landing page style website and the implementation of a multi-faceted Google Ads campaign. Let's delve into the details of how our Google Ads management services propelled Trippi's success.

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential. Google Ads has been a powerful tool for many Canberra businesses, and the latest beta feature, "search themes," in Performance Max, can take your campaign optimisation to a whole new level. Google announced this new feature on October 23, 2023 and it looks like it will be adding more functionality to the already popular Performance Max campaigns. Let's explore how this innovative tool can unlock new, relevant traffic for your business.

The holiday season is upon us, and for Australian small businesses, it's a time of both opportunity and challenge. As economic shifts and consumer priorities evolve, it's crucial for small business owners to adapt and make the most of the holiday period. Here are key strategies to consider, ensuring you not only navigate the season successfully but also set the stage for a prosperous 2024.

In the heart of Canberra, nestled among the vibrant Woden community, stands Little Sprout—a cherished toy store with both a physical presence and a thriving e-commerce platform. Seeking to enhance their online revenue, Little Sprout partnered with our team to implement a robust paid advertising strategy, tapping into the power of Google Ads and Facebook Advertising.

In the heart of Australia's capital, Canberra, local businesses are thriving in a vibrant and competitive landscape. In this digital age, online visibility is the key to success, and Google Ads has emerged as a powerful tool to connect with potential customers.

For over three years now, our journey with Ideal Stairlifts has been a testament to the power of long-term Google Ads management. As the digital marketing agency behind their online success, we've continually refined our strategies to match the ever-evolving landscape of Google's platform.

In the digital age, online advertising has become an indispensable tool for businesses, especially small to medium sized businesses aiming to increase their online visibility and drive targeted traffic. We love Google Ads in that it really does allow every business regardless of size to get visibility. It’s accessible to all and no business is too small to advertise on Google. Google Ads, with its vast reach and targeting options, is a popular choice for many businesses. While the allure of managing your own Google Ads account might seem enticing, there are significant risks involved that could potentially outweigh the benefits. Let's explore these risks in detail to understand why entrusting experts might be the smarter choice for small business owners.

With consumers spending a significant portion of their time online, the potential to connect, engage, and convert them through various digital channels is immense. However, a fragmented approach to digital marketing can lead to missed opportunities and a lacklustre ROI. This is where a holistic digital marketing strategy comes into play – a comprehensive approach that integrates various online avenues to create a synergistic effect and maximise your business's online potential.

If you’re advertising on Google you’ve probably seen your optimisation score and the recommendations tab in your account. Your Google Ads optimisation score is an estimate of how your account or campaigns are set to perform. It’s a range between 0-100%. It’s calculated in real time based on several factors including statistics, settings and estimated impact of recommendations. The recommendations suggested will help improve your optimisation score. Each recommendation listed shows how much your optimisation score will improve by.

If you're running a digital marketing campaign, it's essential to consider all the available options to get the best results. Two of the most popular platforms for running online ads are Bing Ads and Google Ads. Both have their strengths and weaknesses, and choosing the right platform for your campaign can make a huge difference in your ROI. In this blog, we'll explore the differences between Bing Ads and Google Ads, to help you make an informed decision for your business.

Smart campaigns are the campaign types that advertisers new to Google Ads typically start with. This is because when you sign up to Google Ads Google will take you through their campaign creation process which sets you up with your very first, shiny new campaign. This campaign is a smart campaign.

In 2023 marketing really seems to be the age of the future… we’re talking AI, the metaverse and bots…. am I sounding like a science fiction novel yet? It’s hard to imagine this but we really are living in the future. With trips to space a reality, cars that drive themselves – we are here!

Most modern business owners understand the importance of maintaining a positive presence online, but between online review sites and social media, many think that a professional website is unnecessary. Let’s take a look at the arguments for why you might need a website as well as some of the reasons why you might not, and hopefully, we can convince you that in most cases, a professional website is the best way to attract new customers and grow your business both online and offline.

You may be sick of hearing it, we are sick of saying it. COVID-19 really threw everything off its course. The level of uncertainty in business impacted us and our clients. However with optimism, government grants, perseverance and plain old hard work we got through it. Some clients soared, others struggled. We did what we could to help and support them.

It may be fair to say that 2022 felt somewhat more normal than the last few years with life after COVID becoming the new-norm. Whilst we've had major economic factors affecting spending this year - like rising interest rates and a dip in the real estate markets, we still expect a Christmas this year to be a major revenue driver for businesses, especially ecommerce businesses. It seems like from the end of September to the New Year, time flies, things get busy, so now is a crucial time to plan ahead for your 2022 Christmas period.