Look at some of our recent results

We keep saying it, but we're results driven and we like to build long-term partnerships with our clients. Most of the clients below have been on board with us for several years and this is just a sample of some of the results we can achieve with our web design, Google Ads management, Meta Ads management and more.

AGA Air Conditioning

Meta Ads Management & Google Ads Management Canberra

AGA Air Conditioning is a Canberra-based air conditioning installation service providing the highest quality service in the air conditioning industry. AGA Air Conditioning engaged us as their digital marketing agency in July 2023 and we launched some Meta Ads promoting their Spring Special. Whilst we were generating some good quality leads, we recommended we switch strategies to Google Ads as we felt we'd get stronger results with a quality Search Campaign.

In October 2023 we launched a Google Ads campaign focusing on air conditioning servicing and eventually, targeting evaporative coolers, too. As part of our campaign set up ensured conversion tracking was set up, negative keywords were implemented and ads and ad assets (ad extensions) were set up to best practice. In the first month, we obtained web site access to install Google Tag Manager and improve the conversion tracking events. We had a 4.19% conversion rate in the first month of management, and in the first three months we have been able to exceed benchmarks with a 19.37% conversion rate.

International Neuroendocrine Cancer Alliance

Global, multilingual campaign across Google, Meta, Twitter & LinkedIn

PupDigital collaborated with the International Neuroendocrine Cancer Alliance (INCA) for the third consecutive for their annual NET Cancer Day campaign. Spanning from October 26 to November 10, 2023, across Facebook, Instagram, Google Ads, Twitter, and LinkedIn, the campaign aimed to elevate awareness and engagement for NET Cancer Day using a strategic blend of animated visuals, patient stories, and multilingual content in 11 languages. 

The campaign's focus on healthcare professionals on LinkedIn and Twitter, combined with community engagement and social listening, further amplified its impact. With a total reach of over 31 million and an ad spend of just over $10,000, the campaign achieved impressive engagement, particularly leveraging Google's Ad Grant account for additional visibility without extra budget.

Gifts & Keepsakes

Machine Learning-Driven Meta Ads Campaigns

Gifts & Keepsakes is Australia's preferred online destination for personalised gifts and keepsakes, offering products that not only celebrate but also commemorate life's special moments. In 2024, they engaged us to run a Meta Ads campaign to capitalise on the Easter season. Our objective and the challenge was to achieve maximum impact in a limited time with a limited budget.

We implemented the new Meta Advantage+ Shopping campaigns. This new tool is developed by Meta to streamline the advertising process using machine learning. We were extremely pleased with the final results of the campaign, generating over $5,700 in purchase revenue.

Sentinel Security & Technology Group

New Site & Google Ads Management

SSTG have been giving Canberra families the best in security, safety & technology for over 20 years. They specialise in Crimsafe security screens and security solutions for Canberra homes and businesses. They engaged PupDigital in June 2023 to redesign their outdated website. They required a modern website with a fresh look and feel for their brand. We worked closely with them to achieve a new site that represented their product offering and their strong brand values.

In October 2023 we commenced management of their existing Google Ads campaigns. After conducting a comprehensive audit there were gaps within the campaign set up, including no conversion data which was affecting delivery of the campaigns. After coming on board we immediately set up conversion tracking, optimising ad groups, keywords, ads and extensions. We have been able to achieve a strong conversion rate within the first 30 days and looking forward to ongoing optimisation and strong results.

More in depth case study here.

Trippi Travel Insurance

Google Ads & Web Design

Trippi is an Australian-owned and operated travel insurance provider offering their customers customised travel insurance plans based on exactly what they need, so they save money on insurance and have more to spend on their holiday.

They engaged PupDigital to create an informative landing page site that showcases their unique selling points and benefits. The whole landing page is designed to get users to click on the “Get A Quote” button. Overall the site had a 9% conversion rate in the first six weeks.

With a print and offline campaign underway, they also engaged us to deploy a multi-channel Google Ads Campaign strategy. We implemented a range of display and search campaigns and have achieved incredible results with an average conversion rate of 8.51% for the first month, including 49% conversions in the main search campaign.

More in depth case study here.

Ideal Stairlifts

Long-Term Google Ads Management

Ideal Stairlifts is Australia's go-to supplier for stairlifts. With over 20 years of experience, they can understand their customer's needs and recommend the best solution for them. We have been working with Ideal Stairlifts since 2020 managing their Google Ad campaigns.

We have adapted our strategy over the years to align with Google's ever-changing platform. We are pleased to have experienced an immediate improvement in their conversion rates within the first three months of management, and seeing improvements year on year.

Our campaigns have generated over 23,000 clicks to their site and over 1,100 conversions.

More in depth Case study here

Little Sprout

Google Ads & Facebook Ads Management
For e-commerce Toy Store

Little Sprout is a Canberra-based toy store with both an e-commerce and bricks and mortar presence. Their objective was to increase the e-commerce store's revenue through a comprehensive paid advertising strategy.

We reviewed their previous campaigns' performance and devised a strategy that leveraged prior success, whilst also incorporating new features and campaign types to get the best results.

Through Google Search, Google Shopping, Google Dynamic Remarketing, and Facebook Advertising campaigns we have been able to achieve consistent strong results.

More in depth case study here.

Sparrow Real Estate

Ongoing Web and Paid Ads support

Sparrow Real Estate is Brisbane's premier low-commission real estate agency. Their down to earth approach makes them the ideal choice for any wary seller. We have supported Sparrow Real Estate's web and marketing since 2018 where we rebuilt their website and began management of their Google Ads campaigns.

In 2020, we introduced Facebook Advertising to assist with brand awareness in the local community, and combined with our Google Ads management we saw an overall increase in web traffic, conversion rates and enquiry - all amidst the COVID-19 pandemic unfolding for the majority of the year.

Little Snapbacks

Record Breaking Facebook Ad campaigns

Little Snapbacks specialise in premium quality customisable snapback hats for kids from four months old to adults. Their objective was to increase ecommerce sales for the key buying periods of Father's Day and Christmas.

We devised a strategy based on new customer acquisition and remarketing to existing audiences. We leveraged existing customer data to create lookalike audiences to help enhance performance.

Each campaign we ran was extremely successful, with record breaking orders achieved in our most recent Father's Day campaign for 2022.

Hyde & Seek

Facebook Ads Management For Ecommerce Store

Hyde & Seek is a Victoria-based ecommerce store that supplies high-quality food-grade silicone baby products. Prior to our engagement, they experienced strong organic growth, and wanted to leverage the power of paid marketing to scale their existing success.

We devised a strategy leveraging two main objectives to attract new customers and increase sales. We experienced very strong ROAS rates within the first month and over time we have experimented with various ad formats and campaign types to scale the campaigns' performance.

The Build & Design Centre

Integrated Digital Marketing For In-Store Visits

Heat On Electrical

New Web Build & Google Ads Management

Heat On Electrical is a Brisbane-based family-owned electrical company that has been operating since 1987. Their objective was to build a strong lead generation strategy to contribute to their growth phase.

In order to achieve this, we built a conversion optimised website and implemented a strong Google Ads campaign.

In the first four months of working together, they have experienced a 53% increase in organic traffic, a 3.5% conversion rate for site visitors submitting an online enquiry and a 6.5% click to call conversion rate. Our Google Ads campaigns have experienced a 4.96% conversion rate.

CAAMA Music

Facebook Ads to Increase Awareness & Engagement for Aboriginal Australian Music Label

CAAMA Music has been working with Aboriginal Artists for over 40 years providing artist mentoring and quality music label services. Their objectives vary depending on the artist, however most campaign types are around increasing awareness of artists by promotion of new songs, albums and music videos.

Over the last ten months we have managed over 14 campaigns for CAAMA Music and their artists with strong results for each.

Patient Zero

A Comprehensive PPC, Social & Web Strategy.

Patient Zero is a Brisbane-based company who helps their clients achieve business outcomes through the use of software development teams and consulting. Our objectives were to increase social presence on LinkedIn, generate leads, and improve website user experience. We've helped with publishing consistent social content, an optimised Google Ads campaign, SEO optimised blog content and a new website design. 

During our time working with Patient Zero, we've achieved a consistent flow of quality leads, web traffic, a steady increase in LinkedIn followers and improved their organic search rankings.

IRVRSBL

Facebook Ads Management For Apparel Ecommerce Store

IRVRSBL is a Melbourne-based ecommerce store the sources and supplies vintage designer clothing and accessories. We have worked with IRVRSBL for over 12 months providing Facebook Ads Management services.

We have successfully targeted local Australian and international audiences. Over the past 12 months, we have overcome challenges that arose during the US Election and Black Lives Matters protests. We saw a dip in performance but within a month we were able to recalibrate our campaigns and get back to a strong ROAS.

Fixarim

Google Ads Management With Immediate Results

Designer Bums

PPC Strategy For E-Commerce Sales

Later Gator

A Structured Facebook Ads Sale For An E-Commerce Retailer