Strategic Google Ads Management

Are you looking for affordable and professional Google Ads management? Our friendly, local team are fully trained and kept up to date with the latest Google Ads features and best practices to ensure your campaigns are running at their full potential.

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Strategic Thinking, no BS or fluff

We bring senior-level insight without ego or jargon. You’ll always know where your money’s going and how it’s working for you.

Local &
Personalised

You work directly with our experienced Australian-based team who care about your business, and our Canberra-based owners are actively involved.

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Full-Funnel
Focus

We don’t just run ads — we help you make sure your website, tracking, and other marketing activities are built to convert.

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Committed To Your Growth

This is a partnership, not a package. We stay proactive, honest, and hands-on — because your success is how we measure ours.

The PupDigital Difference

We’re a small family-owned agency based in Canberra. We’re not here to be the biggest or fastest growing agency. Our purpose is to work closely with our clients, build long term relationships and make a difference in the businesses we work with. 


Our staff are not overwhelmed with hundreds of clients, just a small handful to ensure each and every client gets the best attention possible. We maintain low overheads allowing us to pass on the savings in our low management fees.


Our Google Ads Management service is personal, professional and tailored to your needs.

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Is Google Ads For You?

Google Ads can be great for many business types with the right approach. We haven’t come across a business that wouldn’t work with Google Ads. Each business type and industry needs its own strategy, and guided by our local team, we can tailor a solution for you. We’ve worked with hundreds of different businesses and know a range of strategies that can be executed depending on who we’re working with. We don’t believe in cookie-cutter approaches, everything will be tailored to your unique business.

We work best with small to mid-sized businesses that are ready to scale with the right partner.

What Will Partnering With Us Look Like?

  • Dedicated account manager for campaign management with weekly touchpoints
  • Strategic reviews with one of our owners on a quarterly basis
  • Full account audit + conversion tracking setup
  • Keyword & competitor research
    Ad copywriting and creative guidance
    Campaign build and smart segmentation
    Weekly checks, monthly reporting + optimisation
  • Comprehensive analysis across all your marketing channels
  • Ongoing strategy sessions to align ads with business goals

Who Is This For?

We’re a great fit for you if:

  • Your ad spend budget is $2000+ per month
  • You want clarity around ROAS, leads, and what’s actually working
  • You’re tired of fluffy reports and generic campaign setups
  • You’re ready to invest in a long-term growth strategy — not just quick wins


Common Questions

See some common questions and answers below regarding Google Ads and our Google Ads Management service.

  • What is Google Ads?

    Google Ads (formerly known as Google Adwords and Google Adwords Express) is an online advertising platform that advertisers use to promote their products and services. Ads can appear on Google Search when someone searches on Google, when they browse YouTube and other websites. You have control as to when your campaigns are active, how much you spend and where your ads will show.

  • How do Google Ads work?

    Depending on your goals and campaign types, Google Ads allow businesses to appear in front of their target audience when users are searching on Google or browsing the web or YouTube. Each campaign has a variety of settings which will help define where and when your ads appear. For search, you select a range of keywords that relate to your products or services. To show your ads across the web, you select topics, keywords or specific sites you want your ads to appear on. For YouTube ads you can select channels and keywords that you want to appear on. You can also restrict your ads to certain times of the day, or days of the week as well as limit your ads to certain demographics and locations.

  • What are the different types of Google Ads?

    There are four main types of Ads within Google Ads.


    Search Ads -  text based ads that appear when someone searches Google for a product or service.

    Shopping Ads -  promote product inventory in your physical or ecommerce store and use product data that you supply to Google.

    Display Ads - usually images but can also be text ads. These appear when someone is browsing the web.

    Video Ads -  videos can vary in length depending on the type of video campaign. These can appear in a variety of placements across YouTube and Google Display Network.


  • What is CPC or PPC Advertising?

    CPC (Cost Per Click) or PPC (Pay Per Click) advertising means you only pay when someone clicks on your ads. There are other types of advertising such as CPM (Cost per Impression) or Cost Per Engagement where you only pay when a user completes a specified action.

  • What can I expect from professional management?

    With professional Google Ads management, you will expect your account manager to understand how to set up and manage Google Ads campaigns. Professional management involves setting up campaigns to best practice. Ongoing management is a crucial component of successful Google Ads campaigns. The first goal will be to ensure the campaigns are targeted enough to get you a steady stream of relevant traffic to your site. 


    The second goal is getting that traffic to convert. Once we are seeing conversions occur within the campaign, the optimisation starts and your manager will continue to refine and scale the campaign to get you better value from the campaigns. Your manager will communicate and report back to you regularly. You should feel comfortable with them enough to entrust them to make the right decisions for your campaigns, but also feel like you can contribute and guide any strategic decisions based on your own unique goals and objectives.

  • Do Google Ads work?

    In short Yes! There is a reason why so many people advertise on Google. But we need to be honest here. Setting up a campaign is not the only key to success with Google Ads. You need to have a strong landing page, a strong value proposition and ongoing management. In the best case you’ll start seeing conversions immediately, in some cases it can take longer. There is no exact formula for a successful campaign. With professional management you will be guided by us on things that can be implemented to help improve your success rates with Google Ads.

  • How much do I have to spend?

    There is no limit to how much or how little you need to spend on Google Ads and you can make adjustments to your budget to suit your business needs. We’ll always recommend a budget that will suit your business and goals. The Cost Per Click can vary widely across industries, so it’s best to chat to one of our team to discuss what a typical daily budget might look like for you. 


    Google Ads Management pricing can vary from agency to agency. We work off a low-cost monthly management fee which is based off the number of active campaigns you are running.

  • How long should I run my campaign for?

    Google Ads are not a get rich quick strategy, and shouldn’t be invested in if you’re looking to test it for a couple of weeks and then turn them off. We recommend a minimum of three months to get the most out of new campaigns. This gives us enough time to obtain enough data and optimise your campaigns, as well as give you an idea of what is possible with Google Ads. Once you have an active campaign, it should run continuously whilst being constantly optimised and scaled up or down to suit your business goals over time. Our most successful clients and campaigns have been running their ads with us for over 12 months.

Let's Look At Some Of Our Recent Results

Most of the clients below have been on board with us for over 12 months. Results reported as of February 2025.

AGA Air Conditioning - Canberra

We implemented a lead generation campaign through Google Ads using a Google Ads Search Campaign. Precise location targeting and keyword selection was crucial in the campaign set up. Conversion tracking was implemented through Google Tag Manager.

14.35%

Conversion rate from Google Ads Search Campaign in the last 30 days of Google Ads Management

The Build & Design Centre - Brisbane

We run a multi-campaign Google Ads strategy targeting specific segments of the Build & Design Centre's target audience. With our holistic Search, Display, YouTube, Smart & more recently, Performance Max, we have have a surge of website traffic, conversions and in-store visits.

30.81%

Conversion rate across Google Search Campaigns for last 30 days of Google Ads Management

CS Electrical -
Canberra

We implemented a lead generation through Google Ads using a Google Search Campaign targeting electrical and lighting services in Canberra. Location targeting,  keyword selection, and big strategy are important factors to the campaign settings. Our ongoing optimisation leverages strengths within the campaign to improve results.

20.22%

Conversion rate from Google Search Campaign in the last 30 days of Google Ads Management

Book Your Free Strategy Session

Looking to grow your business online? Whether you have a clear plan or need expert guidance, we’re here to help.

Request a free consultation with one of our Directors, and we’ll:
• Understand your goals and challenges

• Explore the best strategies for your business

• Provide clear, actionable next steps— no fluff, no obligation


Enter your details, and we’ll be in touch within one business day to get started. Or you can email us directly at hello@pupdigital.com.au

Contact Us (Google Ads)


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