Elevating Success: A Long-Term Google Ads Partnership with Ideal Stairlifts
Sep 28, 2023

When it comes to ensuring safe mobility in homes across Australia, Ideal Stairlifts stands tall as the trusted supplier of stairlift solutions. 

With two decades of experience under their belt, they possess an exceptional understanding of their customers' needs, providing them with tailored solutions. One crucial partnership has been propelling Ideal Stairlifts even further: their collaboration with us for Google Ads management.


For over three years now, our journey with Ideal Stairlifts has been a testament to the power of long-term Google Ads management. As the digital marketing agency behind their online success, we've continually refined our strategies to match the ever-evolving landscape of Google's platform.


Immediate Gains, Lasting Success

From the moment we began managing Ideal Stairlifts' Google Ad campaigns in 2020, positive transformations were evident. In a mere three months, we witnessed a significant enhancement in their conversion rates. This immediate impact set the stage for a partnership that has yielded year-on-year improvements.


Turning Clicks into Conversions

The numbers speak volumes about the effectiveness of our campaigns. With meticulous planning, data-driven strategies, and a focus on results, our collaboration has led to remarkable outcomes. To date, our campaigns have driven over 24,000 clicks to Ideal Stairlifts' website – a testament to the increased visibility and engagement that Google Ads can provide.


Beyond clicks, what truly matters are conversions – the real indicator of a successful campaign. Our partnership has yielded over 1,200 conversions, demonstrating the effectiveness of our tailored approach in transforming clicks into tangible business growth.


Adapting and Excelling

In the world of digital marketing, adaptability is key to staying ahead. Google's platform undergoes continuous changes, and our ability to pivot and optimize campaigns accordingly has been instrumental in sustaining Ideal Stairlifts' success.


The synergy between our teams and our dedication to staying informed about industry trends and updates has enabled us to fine-tune our strategies to align with Google's shifting landscape. As a result, Ideal Stairlifts has not only maintained their online presence but also thrived within an ever-competitive market. We have continue to look at new campaign types, new platforms and in 2022 we commenced advertising on Bing to add to their online presence.


Conclusion: A Journey of Success

The case of Ideal Stairlifts is a story of partnership, perseverance, and performance. Our long-term collaboration showcases the tangible impact that effective Google Ads management can have on a business's growth trajectory. From immediate improvements in conversion rates to generating thousands of clicks and over a thousand conversions, the results are clear – the right digital marketing strategies can elevate a business's online presence and drive real-world success.


As we continue our journey with Ideal Stairlifts, we're excited to face new challenges, adapt to new trends, and continue propelling their brand forward in the digital realm. This case study stands as a beacon of what can be achieved when expertise meets innovation, strategy meets execution, and collaboration meets commitment. Together, we're reaching new heights, one click and conversion at a time. Want to see more? Reach our case studies over here or get in touch with us to chat about how we can help your business.


About PupDigital

PupDigital have your digital marketing needs covered. From online advertising to website design, we can help. Based in Canberra, servicing the world with quality, down to earth digital marketing services.

Subscribe

Enter your email below and we will keep you up to date on the latest insights into our world of digital marketing.

Contact Us

Recent Posts
A gift box with a tag that says just for you
03 May, 2024
Gifts & Keepsakes is renowned as Australia's preferred online destination for personalised gifts and keepsakes, building on the success of its sister company, The Christmas Cart. The company excels in offering products that not only celebrate but also commemorate life's special moments. With an array of gifts that can be personalised, the store ensures each item is as unique as the recipient, offering direct delivery with options for beautifully wrapped gifts and hand-written cards.
A close up of a cell phone with the google ads and facebook ads icons on the screen.
30 Apr, 2024
Discover the differences between Google Ads and Meta Ads to decide which advertising platform is best suited for your business. Learn the pros and cons of both platforms to enhance your digital marketing strategy with Pup Digital.
A person is holding a tablet with a picture of a kitchen and dining room on it.
11 Apr, 2024
The digital shopping landscape is on the cusp of a revolutionary change, with 3D modelling and Augmented Reality (AR) poised to transform how Australian consumers interact with products online. While currently exclusive to the US market, these innovative features, available through Google Merchant Center Classic and Google Merchant Center Next, offer a glimpse into a future where online shopping is more immersive and informative.
Show More
Share this Post:

You might also like

A gift box with a tag that says just for you
03 May, 2024
Gifts & Keepsakes is renowned as Australia's preferred online destination for personalised gifts and keepsakes, building on the success of its sister company, The Christmas Cart. The company excels in offering products that not only celebrate but also commemorate life's special moments. With an array of gifts that can be personalised, the store ensures each item is as unique as the recipient, offering direct delivery with options for beautifully wrapped gifts and hand-written cards.
A close up of a cell phone with the google ads and facebook ads icons on the screen.
30 Apr, 2024
Discover the differences between Google Ads and Meta Ads to decide which advertising platform is best suited for your business. Learn the pros and cons of both platforms to enhance your digital marketing strategy with Pup Digital.
A person is holding a tablet with a picture of a kitchen and dining room on it.
11 Apr, 2024
The digital shopping landscape is on the cusp of a revolutionary change, with 3D modelling and Augmented Reality (AR) poised to transform how Australian consumers interact with products online. While currently exclusive to the US market, these innovative features, available through Google Merchant Center Classic and Google Merchant Center Next, offer a glimpse into a future where online shopping is more immersive and informative.
More Posts
Share by: