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TikTok Ads Management - Boost Your Reach
A strong social media advertising strategy can set your business apart. At PupDigital, a family-owned Canberra-based digital agency, we specialise in managing and optimising TikTok Ads for small to medium Australian businesses
Why Choose PupDigital for TikTok Ads?
Local Expertise with a National Reach
As a Canberra-based team, we understand the unique challenges Australian businesses face and are committed to delivering results that align with your goals. Our knowledge of local markets, combined with our TikTok advertising expertise, ensures that your campaigns are tailored to reach your ideal audience, whether they’re around the corner or across the country.
Comprehensive Digital Marketing Experience
With extensive experience across multiple advertising platforms, including Google Ads, Meta Ads, and Bing Ads, our team understands the digital ecosystem. We integrate insights from these platforms to make your TikTok Ads even more effective. This holistic approach sets us apart as a well-rounded partner ready to tackle your digital advertising needs.
End-to-End Campaign Management
We handle every aspect of your TikTok advertising, from campaign strategy and ad creation to optimisation and analysis. Our data-driven approach ensures that every ad dollar counts, giving you the confidence that your campaign is performing at its best. PupDigital is there every step of the way to maximise your ROI and continuously improve ad performance.
The PupDigital Difference
We’re a small family-owned agency based in Canberra. We’re not here to be the biggest or fastest growing agency. Our purpose is to work closely with our clients, build long term relationships and make a difference in the businesses we work with.
Our staff are not overwhelmed with hundreds of clients, just a small handful to ensure each and every client gets the best attention possible. We maintain low overheads allowing us to pass on the savings in our low management fees.
Our TikTok Ads Management service is personal, professional and tailored to your needs.
Why Invest in TikTok Advertising?
TikTok’s rapid growth and user engagement make it a powerful platform for Australian businesses looking to expand their reach. With over a billion users globally and strong popularity among Australians, TikTok provides access to diverse demographics, (not just) including younger audiences who are active, engaged, and ready to connect with brands they love.
Here’s what TikTok Ads can offer:
• Wide Reach
Connect with a large and engaged user base that includes everyone from Gen Z to Millennials and beyond.
• Advanced Targeting
Use TikTok’s detailed targeting options to reach specific audiences based on location, interests, and behaviours, ensuring that your ads reach the right people.
• Interactive and Engaging Format
TikTok ads are designed to be fun, interactive, and visually captivating, providing an ideal way to showcase your products or services.
• High Conversion Potential
TikTok users are highly engaged, making them more likely to interact with brands and make purchases. Well-designed ads can turn views into clicks and clicks into conversions.
What are the types of TikTok ads that PupDigital manages?
PupDigital offers comprehensive management across TikTok’s ad formats, including:
In-Feed Ads: Appear within users’ feeds, blending seamlessly with organic content for a non-intrusive ad experience.
Branded Hashtag Challenges: Encourage users to create content around your brand’s hashtag, increasing brand awareness and engagement.
TopView Ads: A full-screen, high-impact ad that captures attention as soon as users open TikTok.
Spark Ads: These ads allow brands to boost their existing organic TikTok posts, reaching a wider audience and increasing engagement.
We’ll work with you to determine which ad format aligns best with your business goals.
Is TikTok advertising suitable for small businesses?
Absolutely! TikTok offers unique opportunities for businesses of all sizes. Small and medium-sized businesses can leverage TikTok’s broad reach and powerful targeting tools to reach the audiences most likely to engage with their brand. At PupDigital, we customise ad strategies to fit any budget, ensuring you get maximum results no matter your business size.
How does PupDigital measure the success of TikTok ads?
We track a range of metrics to evaluate and enhance your TikTok campaigns, including impressions, click-through rates, engagement levels, and conversion rates. Additionally, our team provides detailed performance reports, so you’ll know exactly how your ads are performing. We also offer ongoing optimisation, making adjustments as needed to improve your campaign results.
How much does it cost to run TikTok ads with PupDigital?
Our TikTok ad management services are flexible and designed to fit various budgets. TikTok’s platform allows you to set daily or lifetime budgets, giving you control over your ad spend. PupDigital will help you create a budget plan that aligns with your business goals, providing transparent pricing and no hidden costs.
How long does it take to see results from TikTok ads?
Results can vary depending on factors like your target audience, campaign objectives, and ad formats. Generally, you may start seeing initial engagement within a few days, with conversions and other key metrics improving as your campaign gains traction. Our team continuously monitors and adjusts the campaign to optimise for better performance, ensuring you get results as efficiently as possible.
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Let's Look At Some Of Our Recent Results
Most of the clients below have been on board with us for over 12 months.
International Neuroendocrine Cancer Alliance
We partnered with INCA for their annual NET Cancer Day campaign. TikTok played a pivotal role in reaching diverse global audiences, particularly within Arabic-speaking regions. Leveraging TikTok’s unique ability to engage younger and mobile-first audiences, we ran a highly targeted campaign featuring an animated video and a culturally relevant reel tailored for Arabic speakers. This approach resulted in significant reach and engagement, demonstrating TikTok's potential as a key platform for global awareness campaigns. TikTok was a powerful source of reach with a very low CPM compared to other platforms in the campaign.
Reach
4.7 million users
Impressions
10.9 million
Paid Likes
5,177
Neuroendocrine Cancer Australia
In collaboration with Five Creative, we deployed a three-tiered awareness campaign targeting Healthcare professionals on LinkedIn. Our objective was to raise awareness amongst the target audience, whilst driving meaningful engagement in the professional community.
52.75%
view rate for 2023-2024 brand awareness campaign
2.94%
conversion rate for 2023-2024 video brand awareness campaign
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If you're a business looking to enhance your online presence we'd love to have a chat to learn more about your needs. Whether you know exactly what services you want, or you're unsure about the path forward, we can help. Enter your details below and we'll be in touch within 1 business day.
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PupDigital have your digital marketing needs covered. From Google Ads and Meta Ads to website design, we can help.
Based in Canberra, servicing Australia with quality, down-to-earth digital marketing services. We don't outsource anything and our directors work closely alongside our team to ensure our clients receive the best service and results.
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