Microsoft Bing Ads Management

The Benefits of Integrating Bing Ads into Your Marketing Strategy

Exposure to a Unique Audience

Bing attracts approximately 12 billion searches monthly. Integrating Bing Ads into your strategy enables your business to reach audiences that might not be accounted for in Google’s network. This increased exposure can lead to more opportunities to engage potential customers.

Cross-Platform Visibility

Bing integrates smoothly with a variety of Microsoft products, such as Windows operating systems, Microsoft Edge, and Xbox devices. This cross-platform integration presents numerous opportunities to showcase your ads across diverse user touchpoints, enhancing brand visibility.

Seamless Google Ads Import

If you're already utilising Google Ads, you’ll find Bing Ads particularly user-friendly due to its intuitive import feature. You can easily import your existing campaigns, facilitating a smoother transition and the ability to run concurrent campaigns that reach Bing's unique audience

Cost-Efficiency:

One of Bing Ads’ most significant advantages is their cost-efficiency. On average, the cost per click (CPC) tends to be lower than that of Google Ads. For businesses on a budget, this means getting more clicks for the same spend, increasing the return on investment for your advertising campaigns.

Advanced Targeting Options

Bing Ads provide comprehensive targeting capabilities. You can tailor your ads based on users’ location, age, gender, device type, and even the time and day. This precise level of targeting allows you to reach the most relevant audience, increasing the likelihood of conversion.

Increased Reach for Similar Budget

Adding Bing Ads to your marketing efforts allows your business to expand reach without needing a substantial increase in budget. By doing so, you can engage a broader spectrum of potential customers, utilising the same financial resources more effectively.

We’re a small family-owned agency based in Canberra. We’re not here to be the biggest or fastest growing agency. Our purpose is to work closely with our clients, build long term relationships and make a difference in the businesses we work with. 

Our staff are not overwhelmed with hundreds of clients, just a small handful to ensure each and every client gets the best attention possible. We maintain low overheads allowing us to pass on the savings in our low management fees.

Our Microsoft (Bing) Ads Management service is personal, professional and tailored to your needs.

How Bing Ads Work

Bing Ads, now known as Microsoft Advertising, offers businesses the ability to place ads on the Bing search engine and its extensive group of partner sites. This includes integration with Yahoo and AOL networks, allowing ads to reach a broader and often different audience. Despite Google's dominance, Bing hosts a substantial user base that could be actively looking for the products or services your business provides. Bing Ads operates on a pay-per-click (PPC) system, allowing you to pay only when someone clicks on your ad—ensuring you only invest in actual customer interest.

Ideal Stairlifts

Ideal Stairlifts is Australia's go-to supplier for stairlifts. With over 20 years of experience, they can understand their customer's needs and recommend the best solution for them. We have been working with Ideal Stairlifts since 2022 managing their Microsoft Bing Ad campaigns.

2.94% 
Conversion rate for October 2024

4.56%
Conversion rate for 12 months leading to October 2024

Neuroendocrine Cancer Australia

In collaboration with Five Creative, we deployed a three-tiered awareness campaign targeting Healthcare professionals on LinkedIn. Our objective was to raise awareness amongst the target audience, whilst driving meaningful engagement in the professional community.

52.75%

view rate for 2023-2024 brand awareness campaign



2.94%
conversion rate for 2023-2024 video brand awareness campaign