Crafting a Modern Identity
The collaboration kicked off with the redesign of SSTG's outdated website. Understanding the importance of a strong online representation, PupDigital worked closely with SSTG to create a modern, visually appealing website that not only reflected their extensive product offerings but also resonated with their core brand values. The goal was clear—to provide Canberra families with a seamless digital experience that matched the reliability of SSTG's security solutions.
With the website design underway, the focus shifted to SSTG's existing Google Ads campaigns. A comprehensive Google Ads audit revealed critical gaps, notably the absence of conversion data, impacting the effectiveness of their campaigns. PupDigital swiftly took charge, implementing crucial changes to optimise the ad strategy.
10.84% Conversion Rate in the First 30 Days:
22 Conversions in the First 30 Days:
142% Increase in Conversions in the 2nd fortnight of Google Ads Management
Conversion Tracking Overhaul:
Themed Ad Groups for Quality Scores:
Comprehensive Negative Keywords Inclusion:
Ad Strength Enhancement:
Strategic Ad Extensions:
Continuous Refinement Based on Data:
The success of SSTG's Google Ads campaigns is not just about numbers; it's about reinforcing SSTG's role as the go-to security and technology partner for Canberra families and businesses.
The collaboration between SSTG and PupDigital not only signifies a digital transformation but also a commitment to the safety and security of the Canberra community. As the campaigns continue to evolve, the goal remains clear—to empower SSTG with a robust online presence, ensuring that every Canberra family feels secure with the best in security, safety, and technology at their fingertips.
We are committed to providing a world-class Google Ads management to our clients and look forward to supporting local businesses like SSTG in achieving their goals now and in the future.
About PupDigital
PupDigital have your digital marketing needs covered. From online advertising to website design, we can help. Based in Canberra, servicing the world with quality, down to earth digital marketing services.
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PupDigital have your digital marketing needs covered. From Google Ads and Meta Ads to website design, we can help.
Based in Canberra, servicing Australia with quality, down-to-earth digital marketing services. We don't outsource anything and our directors work closely alongside our team to ensure our clients receive the best service and results.
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