What is remarketing?
Remarketing, or retargeting, is a way to market to people who have already engaged with your business online. With Facebook Ads, you can remarket to a range of audiences, such as people who have visited your website, engaged with your Facebook or Instagram profiles and watched a video.
Remarketing is highly effective, as it acts as another touchpoint in your marketing funnel that helps cement your brand in your audience's’ mind, as well as help encourage them to take your desired action.
Most businesses who advertise engage in some form of remarketing, whether they do this via Google Ads or Facebook Ads. Why? Because it works. It’s another chance for you to be shown, another impression that would otherwise go to a competitor.
Types of remarketing
Remarketing can be used in your Google Ads campaigns and your Facebook Ads campaigns. Google Ads remarketing can be used on YouTube, the Google Display Network, and the Google Search Network. With Facebook Ads you can use remarketing for any campaign type.
You can also engage in Dynamic Remarketing which is a unique form of remarketing specific content to website viewers. If you’re an e-commerce store, Dynamic Remarketing is a strategy we highly recommend you utilise. Dynamic remarketing is really effective because it can show products that a user viewed on your website on their social media channels. It’s a more relevant and more targeted approach.
Remarketing Strategy
You can utilise dynamic remarketing to promote your products to people who viewed products or added to cart, but did not purchase. You can also promote products (like categories) to people who viewed products from different product categories. You are also able to promote products to past purchases. You can also do a custom combination of these audience segments, so the options really are endless!
For viewers who did not purchase you can incorporate tailored messages to get them to return to your store and purchase. These messages might be as simple as “Forget something?” or you could even include a discount code to help increase the conversion rates.
For past purchases, you might entice them with a discount, or you could show them new products in your range to get them to return to the store.
Proven Results
Check out some of the results we’ve been able to achieve for some of our clients using Facebook Ads and dynamic remarketing.
With this client we have run a variety of standard Facebook Ad campaigns as well as Remarketing campaigns. Their average ROAS (Return on ad spend) is 12.41. So for each $1 they spent on Facebook ads they got $12.41 back in revenue. Some of the Facebook ad campaigns we’ve run include video ads for brand awareness, special product promotions and promoting posts on the page for engagement.
With this client our focus is primarily on achieving purchases. They have significant brand awareness so the majority of our campaigns are conversion oriented, targeting a wide variety of audiences that fit the client’s ideal audience. We’ve achieved a 9.20 ROAS for this client, with some campaigns as high as 34.59! These results are incredible, and can be achieved if you have a strategic plan in place for your business.
Interested in how you can take advantage of remarketing through Facebook Ads for your e-commerce store? Our PPC experts can help tailor a remarketing strategy for your business no matter what ecommerce platform you’re using. We’d love to help.
Get in touch with us today!
