Having clear company branding will help set you apart from your competitors.

There is more competition than ever right now. You want to make sure you stand out from the crowd! A well-defined brand will ensure consistency in your messaging, products, experiences and so much more. This consistency builds trust with your target audience over time.

Your brand represents you and your promise to customers.

What is your goal? What are you trying to achieve? Why did you start this business? What do you want to provide to your customers? Authenticity is key here. Once you answer these questions ensure that everything you do and create is in line with these answers!

Branding helps create clarity in marketing and keeps you focussed. 

Branding and marketing are completely different. Marketing helps to make your brand more obvious to a customer. By having a defined brand, you can ensure that your marketing is telling that story and keeps you on track.

A good brand connects with people on an emotional level.

You want your company to make people feel good when they purchase your product or service. Whether that’s because they had an amazing experience with your staff and/or because the product was incredible, you want to make sure they enjoy the experience as it will create loyalty. A brand that focuses on the customer’s emotions will always crush competitors who are talking about features and benefits.

Branding moves you past basic business transactions and leads to relationships.

By ensuring that your staff are helpful and informative, your website tells the customer everything they need to know, your product/service is everything it says it will be, and your marketing is on brand and communicative - you are creating a full experience. Great experiences create lasting relationships.

A clear, defined brand will help you achieve better results in your marketing efforts

We have found that the most successful campaigns are from businesses with a well defined brand. This is true whether they are new or established businesses. The age of the business is not as important as the consistency of the brand.

In short, here are the reasons why it’s important to your business to know your brand:

• Sets you apart from your competitors, and establishes your unique value
• Shows that you are an authority in your field which will build trust and credibility
• Promotes strong relationships which leads to more sales and referrals
• Creates focus in your marketing which will generate more leads 
• Will attract higher quality prospective customers

Defining a brand isn’t rocket science, but it does require human understanding, commitment and time. It takes time to do that deep dive into the why. But in doing so, your branding will lead to growth for your business. If you feel your brand isn’t on track, we recommend you make some time for a brand review. Think about what might be letting you down and how you can improve them. Once you know what needs to be done, enlist the help of experts to take you to the next level. If you’re not quite sure what needs to be done, a branding consultant would be a good option to help you review things.