Read our blog for tips to help you keep your 

business in top shape.

The digital shopping landscape is on the cusp of a revolutionary change, with 3D modelling and Augmented Reality (AR) poised to transform how Australian consumers interact with products online. While currently exclusive to the US market, these innovative features, available through Google Merchant Center Classic and Google Merchant Center Next, offer a glimpse into a future where online shopping is more immersive and informative.

Adopting enhanced conversions is a strategic move for Canberra-based businesses aiming to refine their Google Ads campaigns. Whether you're focused on tracking online events or understanding the offline impact of your online activities, enhanced conversions provide a robust framework for measuring and optimising your Google Ads campaigns. By leveraging secure, privacy-conscious methods to utilise first-party data, Google's enhanced conversions offer a forward-thinking solution for businesses navigating the complexities of the digital advertising landscape.

In today's vast digital landscape, businesses in Canberra and across Australia are constantly seeking innovative ways to connect with their target audiences. One such emerging and highly effective medium is podcast advertising.

Google is discontinuing its free Google Business Profile website feature on March 1, affecting many Australian small businesses.These businesses need to migrate their websites to alternative platforms before this date to maintain their online presence.

In the dynamic world of digital marketing, precision and strategic decision-making can make all the difference, especially for local businesses. AGA Air Conditioning, a Canberra-based air conditioning installation service, experienced this firsthand when they partnered with us as their digital marketing agency in July 2023. The focus of our collaboration: leveraging the power of Google Ads to drive targeted leads and conversions.

A bold move, Meta CEO Mark Zuckerberg recently announced the company's commitment to building open-source artificial general intelligence (AGI). This move has far-reaching implications, particularly for small businesses, as Meta aims to make powerful AI systems accessible to everyone online. Let's delve into the details of Meta's groundbreaking announcements and explore how this shift towards open-source AGI could impact the landscape for small businesses.

In the ever-expanding realm of digital marketing, Google Ads stands out as a powerhouse, offering a myriad of campaign types to cater to diverse business goals. From increasing brand awareness to driving sales, Google Ads provides a versatile toolkit for advertisers. Let's dive into the intricacies of the different Google Ads campaign types, understanding their unique features and when to deploy each for optimal results.

In the heart of Canberra, where safety, security, and technology converge, Sentinel Security & Technology Group (SSTG) has been a steadfast guardian for over two decades. Specialising in providing top-tier security solutions, especially renowned for their Crimsafe security screens, SSTG has become synonymous with safeguarding Canberra homes and businesses. In June 2023, SSTG embarked on a transformative journey with PupDigital, seeking not only a digital facelift but also a strategic overhaul of their online presence.

Embarking on a journey with Trippi, an Australian travel insurance provider, PupDigital set out to not only create its online presence but also elevate their reach through a robust Google Ads management strategy. Trippi's commitment to offering tailored travel insurance plans aligned seamlessly with our expertise, leading to the creation of an informative landing page style website and the implementation of a multi-faceted Google Ads campaign. Let's delve into the details of how our Google Ads management services propelled Trippi's success.

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential. Google Ads has been a powerful tool for many Canberra businesses, and the latest beta feature, "search themes," in Performance Max, can take your campaign optimisation to a whole new level. Google announced this new feature on October 23, 2023 and it looks like it will be adding more functionality to the already popular Performance Max campaigns. Let's explore how this innovative tool can unlock new, relevant traffic for your business.

The holiday season is upon us, and for Australian small businesses, it's a time of both opportunity and challenge. As economic shifts and consumer priorities evolve, it's crucial for small business owners to adapt and make the most of the holiday period. Here are key strategies to consider, ensuring you not only navigate the season successfully but also set the stage for a prosperous 2024.

In the heart of Canberra, nestled among the vibrant Woden community, stands Little Sprout—a cherished toy store with both a physical presence and a thriving e-commerce platform. Seeking to enhance their online revenue, Little Sprout partnered with our team to implement a robust paid advertising strategy, tapping into the power of Google Ads and Facebook Advertising.

In the heart of Australia's capital, Canberra, local businesses are thriving in a vibrant and competitive landscape. In this digital age, online visibility is the key to success, and Google Ads has emerged as a powerful tool to connect with potential customers.

For over three years now, our journey with Ideal Stairlifts has been a testament to the power of long-term Google Ads management. As the digital marketing agency behind their online success, we've continually refined our strategies to match the ever-evolving landscape of Google's platform.

In the digital age, online advertising has become an indispensable tool for businesses, especially small to medium sized businesses aiming to increase their online visibility and drive targeted traffic. We love Google Ads in that it really does allow every business regardless of size to get visibility. It’s accessible to all and no business is too small to advertise on Google. Google Ads, with its vast reach and targeting options, is a popular choice for many businesses. While the allure of managing your own Google Ads account might seem enticing, there are significant risks involved that could potentially outweigh the benefits. Let's explore these risks in detail to understand why entrusting experts might be the smarter choice for small business owners.

With consumers spending a significant portion of their time online, the potential to connect, engage, and convert them through various digital channels is immense. However, a fragmented approach to digital marketing can lead to missed opportunities and a lacklustre ROI. This is where a holistic digital marketing strategy comes into play – a comprehensive approach that integrates various online avenues to create a synergistic effect and maximise your business's online potential.

If you’re advertising on Google you’ve probably seen your optimisation score and the recommendations tab in your account. Your Google Ads optimisation score is an estimate of how your account or campaigns are set to perform. It’s a range between 0-100%. It’s calculated in real time based on several factors including statistics, settings and estimated impact of recommendations. The recommendations suggested will help improve your optimisation score. Each recommendation listed shows how much your optimisation score will improve by.

If you're running a digital marketing campaign, it's essential to consider all the available options to get the best results. Two of the most popular platforms for running online ads are Bing Ads and Google Ads. Both have their strengths and weaknesses, and choosing the right platform for your campaign can make a huge difference in your ROI. In this blog, we'll explore the differences between Bing Ads and Google Ads, to help you make an informed decision for your business.

Smart campaigns are the campaign types that advertisers new to Google Ads typically start with. This is because when you sign up to Google Ads Google will take you through their campaign creation process which sets you up with your very first, shiny new campaign. This campaign is a smart campaign.

In 2023 marketing really seems to be the age of the future… we’re talking AI, the metaverse and bots…. am I sounding like a science fiction novel yet? It’s hard to imagine this but we really are living in the future. With trips to space a reality, cars that drive themselves – we are here!

Most modern business owners understand the importance of maintaining a positive presence online, but between online review sites and social media, many think that a professional website is unnecessary. Let’s take a look at the arguments for why you might need a website as well as some of the reasons why you might not, and hopefully, we can convince you that in most cases, a professional website is the best way to attract new customers and grow your business both online and offline.

You may be sick of hearing it, we are sick of saying it. COVID-19 really threw everything off its course. The level of uncertainty in business impacted us and our clients. However with optimism, government grants, perseverance and plain old hard work we got through it. Some clients soared, others struggled. We did what we could to help and support them.

It may be fair to say that 2022 felt somewhat more normal than the last few years with life after COVID becoming the new-norm. Whilst we've had major economic factors affecting spending this year - like rising interest rates and a dip in the real estate markets, we still expect a Christmas this year to be a major revenue driver for businesses, especially ecommerce businesses. It seems like from the end of September to the New Year, time flies, things get busy, so now is a crucial time to plan ahead for your 2022 Christmas period.

In recent years, Google has upped its game with innovative automated pay-per-click (PPC) tools, including Responsive Search Ads and close variant keywords.

2022 is well underway and as usual, the fast-paced nature of digital marketing means things have changed already so much since the year began. This article summarises some of the key changes in Google Ads this year. What you need to know and what you need to do in order to keep your campaigns current.

The year is 2022. Cookies are being phased out. Bots and machine learning are taking over. Science fiction or reality? If you haven't caught on, it’s our current reality. This transition has been occurring over the last 24 months, with COVID likely fast-tracking the transformation. For better or worse? We think it’s for the better.

This year has been unlike anything we have ever seen. The world has undergone significant change, and businesses have been forced to adapt to a new economic landscape. It is safe to say that this Christmas is also not going to look like anything we have seen before. People may be separated from their loved ones this Christmas, and celebrations are going to have to be a lot smaller all over the country. This provides a great opportunity for eCommerce stores to help people show their love and thought in new ways, but your business has to start preparing now. With the delivery delays and changing habits of this year, people are going to be shopping earlier, and potentially for larger and more expensive gifts. Make sure your business is prepared for this Christmas shopping period with our four expert tips and tricks:

There are certain times of the year that, as a business owner or manager, you will recognise as your busiest seasons. During the Christmas period, for example, you have to be completely prepared for that huge increase in demand and it is important to market effectively in order to ensure that happens. However, there are other times that you may be less focused on.

Our 2021 post projected the trends we expected in 2021. 6 months later, we’ve seen these trends come to life! Whilst 2021 may have been more predictable than 2020 (understatement of the year perhaps?), we’ve seen a lot of change occur. There’s been a big shift in the conversations we have with our clients and prospective clients. The landscape has changed significantly, so I’d like to open up about some of the things we are experiencing right now in the hope it gives you insight into the world of digital marketing.

The market-leading web browser’s abandonment of third-party cookies heralds a transformation in targeted advertising and personalised content practices, presenting a major challenge for digital marketers. In the lead-up to the retirement of the third-party cookie, businesses that wish to continue to serve relevant content and facilitate targeted opportunities for product and service discovery must begin to transition to other data-led audience engagement methods.

When you are a small business, choosing to outsource your marketing is a brilliant idea to save yourself time, money and still be confident that you have delegated to people who live and breathe marketing.

Keywords. An essential component of your Google Ads Search campaign. If you don’t have keywords, your ads can’t run (unless you are running dynamic ads). For such a critical part of your Google Ads campaigns, there is often limited knowledge of the importance of keyword match types. A match type is a way that you set up a keyword to tell Google how you want it to match with a search query. It’s not an obvious setting when you set up your keywords, but once you understand match types, your campaigns will benefit greatly from them. There are three different types of match types: broad match, phrase match and exact match. Throughout this post, we’ll explain keyword match types with reference to “blue shirts” as an example to help you understand the difference between the match types, and how they impact when your search ads are shown.

Companies and individuals running Google Ads campaigns have most likely come across the term Google Ads Impression Share, but few people understand what it is or why it is important. However, Google Ads Impression Share (IS) is one of the most important metrics to understand if you want to transform the performance of your ads. Used correctly, this powerful tool can quickly highlight keywords and budget issues that hamper your campaign performance.

In a nutshell, branding is the way a customer perceives your business. But it is so much more than that. This article will explain why branding is so important when it comes to not only starting a business but growing one also.

Think of it, your ads appear when people are searching for your products or services. Not only are they interested in what you have to offer, but they are also actively researching it and might be ready to convert. Google Ads are extremely powerful, however, there are three common mistakes we see time and time again that can really hinder the campaign performance and could cost you as an advertiser lots of wasted ad spend. This article will explain these three pitfalls and how you can ensure you avoid making these mistakes with your own campaigns.

Google is constantly updating and evolving their Google Ads platform in reaction to both how users search and businesses advertise on the platform. This week, Google announced an update to Phrase Match and Broad Match Modified keywords in order for advertisers to more easily reach their customers. We break down the new update and let you know what actions you should take to your accounts.

As users become more active and aware of their digital footprint, the need for data security and transparency is continuously growing. Apple’s latest operating system overhaul, the infamous iO14, spearheads online data privacy - with a catch. The technology giant will allow users more transparency over who and what is tracking their data, with the option to opt some apps out of collecting this data altogether. However, as we’ll explain in this post, this may affect how advertisers use Facebook in the future.

Google Shopping Ads is a platform that allows sellers to feature images, headlines, prices, reviews, ratings and the brand names of their products. Think of it as snippets of a catalogue that appear at the top of the search results. By now, you can imagine the visibility and accessibility the platform gives to your products. It's like being at the checkout counter. If the target audience is a willing buyer, the probability of a sale is high. So, what are the other benefits of a Google Shopping Ad?

A new year brings new trends to the digital marketing space. Innovation in varying platforms and technology is held to high regard and allows new opportunities in the industry to be identified and implemented. Some recommendations on practical trends to take advantage of are as follows.

Yes it’s that time of year again, and if you haven’t thought about your Christmas Strategy yet then you are running out of time and you need to act quickly! We’ve put together some of our best tips and strategies for ecommerce store owners to get the most out of this busy shopping period. We’ll keep it simple so you can take these notes and execute, or if you need any help with the execution don’t hesitate to get in touch with our team

Stay on Top of the Current eCommerce Trends Many things changed in the way we live, think and feel in the last 6 months, so adjust your product inventory accordingly and address it in your marketing conversations.

Calling all service-based businesses! Christmas is just around the corner and we’re here to help you develop your Christmas advertising strategy! With COVID-19, Australians are planning ahead sooner than normal this year so it’s even more important you devise a plan ASAP.

As well as providing customers with helpful advice and nurturing their brand loyalty, a cleverly planned blogging schedule is an important element of search engine optimisation (SEO) and could help to push a business website to the top of sites such as Google and Bing. Put simply, a blog could help to significantly increase the amount of traffic on your website, thereby pushing up leads and conversions. What’s more, this hugely profitable task is amazingly cost-effective, particularly if you are blessed with talented, quick-working writers on your marketing team.

If these keywords are included in the search query, your ad will not show. Negative keywords are commonly left out of the setup process and can cause a lot of irrelevant traffic and wasted spend. We find that a lot of campaigns that are created by non-Google Ads professionals, or those created with the help of Google’s assistance typically don’t have negative keywords in place.

Ad extensions are features of Google Ads campaigns and can really help a campaign succeed. As the name suggests, ad extensions extend your text ads. If you are running a Google Search campaign, we highly recommend you set up ad extensions. They appear in conjunction with your text ads, and give you more real estate on the search engine results page and generally, help improve your click-through rates. Not only that, but they also offer you an opportunity to further sell your products and services by allowing you to display more information to your potential customers and clients.

As we are currently witnessing a historical moment and global pandemic in the form of the Covid-19 virus, industries, sectors and businesses are being disrupted around the world. With entire countries in lockdown and people advised to stay and work from home, the retail landscape is looking pretty grim as even more people opt for online shopping.

Your website is an opportunity to showcase your brand. It should explain what you do, and exactly what you can offer consumers. To keep visitors interested, remember, less is more. It should convey your brand's message in a simple, direct way. But this minimalist approach doesn't mean you can't share more information with your customers.

Remarketing, or retargeting, is a way to market to people who have already engaged with your business online. With Facebook Ads, you can remarket to a range of audiences, such as people who have visited your website, engaged with your Facebook or Instagram profiles and watched a video.

Facebook advertising is widely regarded as the hottest digital marketing tool currently available. Hundreds of thousands of businesses use its platform every day as a means to promote themselves. But if you’ve never used it before, you might be confused as to how it can specifically help you. Well, here are the six most worthwhile benefits of Facebook advertising.